05 / Healthcare
Concept projectA concept for a dental practice. The idea is simple: explain clearly and leave room for questions before a first visit.
Concept project — an independent AsturaWeb exploration.
Not a client commission.
CREATIVE DIRECTION
Natural light, soft tones and an uncluttered hierarchy. Treatments are organised clearly without losing the warmth of the whole.
The challenge is to offer guidance before asking for an appointment: what the clinic treats, who provides care and what a first visit involves. Each treatment explains its purpose and the next step, without promising outcomes or presenting concept photography as real clinical cases.
Treatments, the team and common questions form a short journey. On mobile, questions open individually and the appointment route stays clear. The proposed form asks only for contact details; sensitive medical information belongs in an appropriate subsequent channel.
INTENTION IN EVERY DETAIL
This exploration organises treatments, answers initial questions and makes the next step easy to find. Muted colours, comfortable reading and a clear hierarchy support the first-visit journey on mobile.
Digital identity · Content hierarchy · Responsive design
ANOTHER SCREEN. THE SAME IDEA.
On mobile, each step of the first visit reads calmly. The same intention, adapted to another screen.
The proposal uses content the clinical team can review, semantic pages and optimised photography. A booking integration would confirm the request status. Professional review of copy, privacy and accessibility would be required before launch; this concept does not establish treatments or an operating service.
LET’S TALK
A new website, a redesign or an idea you haven't quite worked out yet. Write to us and we’ll explore what makes sense together.
Based in Asturias. Working remotely across Spain, Europe and worldwide.
You don't need technical knowledge or a fully formed plan. Tell us what you do and what you’d like to improve. We’ll start there.
A tailored quote. A clear proposal, with no obligation.
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