Energy needs direction
After the first image, visitors need to recognise their level. Beginner, progression and guided sessions differ by prior experience, duration, equipment and group size, with a clear option for anyone unsure what to choose.
07 / Outdoor
Concept projectA surf school and experiences concept rooted in the Atlantic. An energetic identity that connects the landscape with the urge to get in the water.
Concept project — an independent AsturaWeb exploration.
Not a client commission.
CREATIVE DIRECTION
Action photography, colour and expressive type. The bold homepage leads to a clear selection of courses by level.
After the first image, visitors need to recognise their level. Beginner, progression and guided sessions differ by prior experience, duration, equipment and group size, with a clear option for anyone unsure what to choose.
The proposed course page brings together availability, meeting point, what to bring and change conditions. On mobile, choosing and requesting a place stay close together. Sea conditions and final confirmation belong to the school, never to an automatic website promise.
ANOTHER SCREEN. THE SAME IDEA.
Generous controls and a vertical composition keep the concept’s character on small screens.


An editable course catalogue would connect to booking and real capacity. Photography would use responsive sizes; expressive movement would have a static alternative. The school would need to validate schedules, conditions and safety information before this concept was published.
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