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07 / Outdoor

Concept project

Salvaje Surf

A surf school and experiences concept rooted in the Atlantic. An energetic identity that connects the landscape with the urge to get in the water.

Concept project — an independent AsturaWeb exploration.
Not a client commission.

01 / The first impressionPROJECT SCREENSHOT

CREATIVE DIRECTION

More Atlantic. A different pace.

Action photography, colour and expressive type. The bold homepage leads to a clear selection of courses by level.

Choose the right experience.

Energy needs direction

After the first image, visitors need to recognise their level. Beginner, progression and guided sessions differ by prior experience, duration, equipment and group size, with a clear option for anyone unsure what to choose.

Before entering the water

The proposed course page brings together availability, meeting point, what to bring and change conditions. On mobile, choosing and requesting a place stay close together. Sea conditions and final confirmation belong to the school, never to an automatic website promise.

02 / Level selection and course presentationPROJECT SCREENSHOT

ANOTHER SCREEN. THE SAME IDEA.

The character
stays intact.

Generous controls and a vertical composition keep the concept’s character on small screens.

Salvaje Surf — 03 / The opening on mobile
03 / The opening on mobile
Salvaje Surf — 04 / The First Waves course on mobile
04 / The First Waves course on mobile

A foundation that can evolve

An editable course catalogue would connect to booking and real capacity. Photography would use responsive sizes; expressive movement would have a static alternative. The school would need to validate schedules, conditions and safety information before this concept was published.

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