DIGITAL IDENTITY / WEB DESIGN
STUDIO PROJECTCasa Naredo
A rural retreat imagined around architecture, quiet and the Asturian landscape. An editorial experience that makes exploring a stay feel as considered as asking about availability.
An independent AsturaWeb exploration. Digital experience design, rather than a client commission.
- INDUSTRY
- Hospitality & retreats
- WEBSITE LANGUAGE
- Spanish
- EDITION
- 2026
- SCOPE
- Identity, UI and production direction
01 / THE CONTEXT
Feel the place before you arrive.
The house and its landscape sit at the heart of this independent proposal. The website needs to convey their character while answering the practical questions that shape a stay.
- Rooms with their own story and gallery
- Landscape, nature and nearby experiences
- Stay enquiries with dates and preferences
The artwork keeps its original language. The case study follows your chosen AsturaWeb language.
02 / THE CHALLENGE
Avoid the look of a booking portal without hiding rooms, surroundings or contact behind beautiful imagery. A quiet visual rhythm should never make the next step harder.
THE IDEA
Translate the slower pace of the place into a website: deep green, natural cream, generous photography and an editorial serif. Content bands alternate atmosphere, useful detail and a simple next step.
03 / BEYOND THE HOMEPAGE
A complete system,
beyond the first screen.
From the homepage to the rooms, and from the gallery to the surrounding landscape. Availability enquiries return at useful decision points without interrupting the story.
THE PROJECT’S VISUAL LANGUAGE
Character, with purpose.
Colour & material
Forest · cream · warm stone
Typography & hierarchy
An editorial serif for the story; a functional sans serif for decisions.
Imagery & motion
Architecture and landscape within an open grid. Fine icons and measured transitions that never hold up navigation.
04 / RESPONSIVE & INTERACTION
Another screen.
The same intention.
On mobile, rooms unfold one at a time, images retain their intended crop and availability stays within reach. Tablet layouts rebalance photography and text instead of shrinking the entire page.
FROM BRIEF TO SYSTEM
- 01Context
- 02Content
- 03Structure
- 04Visual direction
- 05UI system
- 06Responsive
Development, integrations and production validation belong to a later phase, defined around the actual scope.
05 / TECHNICAL DIRECTION
Designed with
production in mind.
A recommended implementation for this concept, not a claim about an already built or deployed website.
A production build could combine React, TypeScript and structured content for rooms and surroundings. Enquiries would use an email service; a booking engine would only be connected once availability and booking conditions are confirmed.
- React
- TypeScript
- WebP / AVIF
- HTML
- Semantic HTML, keyboard access and contrast
- Responsive images and progressive loading
- Indexable content and SEO structure
Hosting, consent-based measurement and structured data would be defined around verified information and practical needs.
LET’S TALK
A new website, a redesign or an idea you haven't quite worked out yet. Write to us and we’ll explore what makes sense together.
Tell us
what you have in mind.
Shape my project
Based in Asturias. Working remotely across Spain, Europe and worldwide.
You don't need technical knowledge or a fully formed plan. Tell us what you do and what you’d like to improve. We’ll start there.
A tailored quote. A clear proposal, with no obligation.
TO GET THE CONVERSATION STARTED
- What your business does
- What you’d like to improve
- Your current website, if you have one