INDEPENDENT STUDIO / ASTURIAS, EUROPE

Web design
from Asturias.

Give people a reason to choose you.

Your work deserves a website that explains it well. At AsturaWeb, we design for independent professionals and small businesses who want a considered presence and easier contact. Our independent studio in Oviedo works across Asturias, Europe and beyond.

Let’s discuss your website Three steps with Astura · We reply by email.See real work SEO, content and AI
Composition study: paper layers, coastal photography and a terracotta accent
FORM, CONTENT, INTENTVisual study · Generated illustration

A WEBSITE THAT HELPS PEOPLE DECIDE

Understand.
Trust.
Get in touch.

What you do, how you work and where to find you. Every design decision should help answer those questions.

What we work on

01 / THE STARTING POINT

Your website
tells a story about your business.

It’s worth hearing what it says today.

Your business has moved on. Your website hasn’t.
Outdated services, images that no longer represent you and a presentation less considered than your actual work.
It’s hard to see why someone should choose you.
When the message is vague or examples are missing, visitors have to guess what you do and why they should trust you.
On mobile, everything takes more effort.
Small text, slow screens or hidden contact details create friction just when someone is considering an enquiry.
Hard to find. Hard to take the next step.
A confusing structure obscures your services and service area. Visitors need a clear route to an enquiry.

02 / THE PROPOSAL

You see the design.
You feel the care.

A new page or a website ready to evolve. We define what your business needs and build it as a coherent whole.

01

Design with identity

Paper, terracotta pigment and a curved line: a visual identity study

Composition, typography and images that express your business’s character and make the important things stand out.

02

Redesign with continuity

Two refreshed pieces in a shared frame: a continuity study

We review what’s worth keeping: content, domain, pages and links. Changes are agreed before replacing the current site.

Explore website redesign
03

Content that guides

A visual sequence unfolding across accordion-fold paper

We organise your offer, answer questions and write messages that move visitors towards enquiring, requesting a quote or booking.

04

Local SEO foundations

An imagined topographic model with intersecting paths

Clear services and location, useful headings, internal links and checked indexability. Your website explains what you offer and where you work.

Explore local SEO
05

Mobile and performance

A physical composition study for a mobile screen

We adapt layouts to each screen and take care with images, loading and navigation. We test reading and contact on small devices.

06

Functions that save work

Connected channels in a paper and metal model

Where they add value, we suggest forms, bookings, integrations or automation. Each function is scoped and priced for its purpose.

Visual studies of the proposal · Generated illustrations

One composition rearranged across three paper formats, from wide to narrow
Adaptation study · Generated illustration

THE SAME CARE, ON EVERY SCREEN

Mobile isn’t
just a smaller version.

We reorder content, adjust reading flow and make contact easy with a thumb. Your website should feel comfortable wherever people discover it.

THE INTENTION BEHIND EVERY PAGE

A good first impression.
A clear next step.

Be understood sooner

A clearly explained offer helps the right people recognise whether you can meet their needs.

Present yourself better

Consistent design, visible work and clear contact give visitors concrete reasons to trust you and enquire.

Make enquiries easier

Less friction from local search or mobile browsing to contact. A foundation for opportunities and data-led improvement.

03 / CLIENT PROJECTS

The work.
On show.

Two real businesses, two different ways to present themselves. Explore the pages and assess the design, structure and mobile experience.

Real construction projects on Cristian Stefan Constructora’s website

CLIENT PROJECT / CONSTRUCTION

Cristian Stefan Constructora

Construction and renovation in Asturias. Services, completed work and contact organised to help visitors assess the business.

Explore the project
Prime Boxing Academy homepage: identity, programmes and class booking

CLIENT PROJECT / SPORT

Prime Boxing Academy

A boxing academy in Ecuador. Identity, programmes and people in an experience with its own character.

Explore the project

04 / DIGITAL VISIBILITY · APPLIED AI

Your business, ready
for how people search today.

Your next client may arrive through Google, AI-assisted search or a video. We work on the website, content and creative direction so they find a clear offer and a recognisable brand at every step.

Editorial concept: one visual direction across a website, vertical sequences and campaign pieces, alongside a local discovery model
Web

An offer people understand.

Search

Answers that help people decide.

Content

A recognisable voice.

Video and advertising

Ideas worth noticing.

Generated visual exploration for AsturaWeb. Not a client campaign.
01

An offer people understand

We define what you offer, who it’s for and why it matters. We organise services, questions and projects with precise messaging, readable structure and local SEO foundations. Useful information for people and search engines, with clear answers and enough context.

02

Content that answers

We turn real client questions into topics, pages and editorial pieces that help people compare and decide. AI can support research and ideas; we verify facts and protect your brand voice before publication.

03

One direction, many formats

We develop visual concepts, advertising ideas, short scripts and video sequences. We adapt the same intention across your website, social channels and campaigns with coherent references and content systems. AI-assisted production is scoped around each piece and its usage rights.

Creative direction study: photographs, cut-outs and paper layers connect one idea across formats
Generated editorial composition. A direction study, not a client campaign.

JUDGEMENT BEFORE TOOLS

The idea leads.
Technology supports it.

We start with your offer and your clients’ questions. We define a visual direction, select references and review each piece before adapting it for your website, social channels or a campaign.

  1. 01 Understand
  2. 02 Shape
  3. 03 Review
  4. 04 Adapt

An ecosystem
in service of the idea.

We choose tools to suit the task. Direction, selection and review remain our responsibility.

Exploration and assistance
Research and discovery
Concept and visual production
Short-form video and social formats

Tools and channels we may consider for a project. No official partnership with these platforms is implied.

We work on visibility foundations without guaranteeing rankings or mentions in ChatGPT, Gemini or AI Overviews. Scope is agreed around your business and priorities.

Explore the foundations of local SEO
Let’s discuss your digital presence

05 / HOW WE WORK

A collaborative process.
Clear decisions.

You know what we’re building, why and what comes next.

Paper, pencil and alignment lines: a visual study in precision
Care is in the details · Generated illustration
  1. Review and strategy

    We understand your activity, clients and existing website. Priorities, scope and budget are set before starting.

  2. Structure and design

    We organise pages and messages, then develop a visual direction and review it with you before building the whole site.

  3. Development and refinement

    We turn the design into a working website. We check mobile, performance, links and contact, then refine the details with your feedback.

  4. Launch and follow-up

    We prepare the domain, publication and final checks. Delivery, follow-up and any future maintenance are clearly defined.

06 / BEFORE WE BEGIN

Questions with
clear answers.

What to know before commissioning a website.

How much does a business website cost?

The quote depends on pages, content and features. Tell us about your business, what you need and whether you already have a site. We’ll propose a tailored scope and price.

How long does web design or redesign take?

It depends on scope, available material and revisions. We agree a schedule in the proposal. Let us know early if there’s an opening date or campaign deadline.

Do you provide local SEO for businesses?

Yes. We work on structure, content, indexability and consistent local information. Scope and follow-up depend on your activity. Rankings are not guaranteed: visibility also depends on external factors.

Do you work with independent professionals and small businesses?

Yes. We adapt the project to what you need to communicate and manage. Based in Oviedo, we work with businesses in Asturias and remotely across Europe and beyond.

Can I keep my current domain?

Usually, yes. We first check ownership, access and hosting. If page addresses change, we review links and required redirects to prepare the transition.

Can you help with text and images?

Yes. We can organise and write copy from your information and define the images each page needs. Production, selection, licences and costs are agreed in the proposal.

Can we communicate in other languages?

We can work with you in Spanish, English, French, Italian and Russian. This website is available in Spanish, English and French. For your multilingual project, we agree content, localisation and scope together.

Is maintenance available after launch?

We can agree maintenance and improvements around your website’s needs. The proposal separates the initial delivery from ongoing tasks and costs, and explains how content changes are handled.

Can you help with content and AI as well as the website?

Yes. We can shape your offer, editorial topics, visual concepts and ideas for ads or short-form video. AI assists where useful, with human selection and review. We agree deliverables, uses and scope, without promising search rankings or AI mentions.

LET’S TALK ABOUT YOUR BUSINESS

A website that does you justice.
It starts with a conversation.

Tell us what you do, share your current website if you have one, and explain what you’d like to improve. That’s enough to start a proposal.

Tell us about your project hola@asturaweb.com Oviedo, Asturias · Working remotely worldwide.

Read the policy and browser storage inventory

ASTURA / BRIEF

Your project, made clear.

  1. 01The idea
  2. 02The context
  3. 03The contact
What would you like to do?

You can also contact us directly.

hola@asturaweb.comWhatsApp ↗