DIGITAL IDENTITY / WEB DESIGN
STUDIO PROJECTKOVA E01
A conceptual electric brand presented as a complete product launch. Silhouette, materials, energy and configuration form a story that moves from curiosity to an informed choice.
An independent AsturaWeb exploration. Digital experience design, rather than a client commission.
- INDUSTRY
- Electric automotive · Configuration · Launch
- WEBSITE LANGUAGE
- English
- EDITION
- 2026
- SCOPE
- Identity, UI and production direction
01 / THE CONTEXT
A complex product. A precise journey.
KOVA E01 imagines an electric fastback and the digital system for discovering it. The website has two complementary modes: exploring the product and building a configuration. The proposal demonstrates product direction rather than announcing a real vehicle.
- Product and material exploration
- Configurator and trim comparison
- Summary and interest registration
The artwork keeps its original language. The case study follows your chosen AsturaWeb language.
02 / THE CHALLENGE
Make technology understandable without turning every section into an endless specification sheet. Configuration must keep finish, wheels and interior compatible while the story remains immersive and fast.
THE IDEA
Graphite, silver and a restrained electric accent. Large sans typography, fine rules and precise product views. The same vehicle appears as a whole, a technical cutaway and a material study rather than a sequence of identical heroes.
03 / BEYOND THE HOMEPAGE
A complete system,
beyond the first screen.
Desktop places the vehicle beside its controls. Finishes and wheels have explicit selected states; trim comparison separates differences from shared features. The final summary keeps decisions visible before registering interest.
THE PROJECT’S VISUAL LANGUAGE
Character, with purpose.
Colour & material
Graphite · silver · electric accent
Typography & hierarchy
Precise sans, generous headlines and consistently spaced technical labels.
Imagery & motion
Product views, cutaways and materials. Motion direction connects angles and variants; diagrams explain relationships without science-fiction effects.
KOVA E01 / 01
Understand what lies beneath.
Battery, cabin and structure have dedicated chapters. Cutaways and image scale support an explanation; typography and units keep emotion and specification connected.
KOVA E01 / 02
From comparison to a saved choice.
The comparison uses the same rows for each trim. The final step returns the complete configuration and one clear action: register interest. No payment is requested for an imaginary product.
04 / RESPONSIVE & INTERACTION
Another screen.
The same intention.
The vertical story gives each chapter one idea: form, energy or interior. Mobile configuration separates decisions into steps and keeps the summary near the action. E01, Configure, Specs and Reserve retain order and icons; technical details open without shrinking a desktop table.
FROM BRIEF TO SYSTEM
- 01Context
- 02Content
- 03Structure
- 04Visual direction
- 05UI system
- 06Responsive
Development, integrations and production validation belong to a later phase, defined around the actual scope.
05 / TECHNICAL DIRECTION
Designed with
production in mind.
A recommended implementation for this concept, not a claim about an already built or deployed website.
An implementation could load Three.js/WebGL only when opening the configurator, with images as a fallback. A typed state model would validate compatible options and serialise configuration. Transform animation and SVG diagrams would avoid heavy repainting; canvas sequences would have resolution limits and pause offscreen. Keyboard use, reduced motion and an HTML interest form would work without 3D. Figures, performance and prices in the visuals are invented concept targets, not measurements or a commercial offer.
- React
- TypeScript
- Three.js / WebGL
- SVG
- Canvas
- Semantic HTML, keyboard access and contrast
- Responsive images and progressive loading
- Indexable content and SEO structure
Hosting, consent-based measurement and structured data would be defined around verified information and practical needs.
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