DIGITAL IDENTITY / WEB DESIGN
STUDIO PROJECTPulse Foundry Fitness
An English-language club experience with a Mediterranean sensibility: natural light, approachable training and an interface that makes it easy to find a class, compare memberships and book on mobile.
An independent AsturaWeb exploration. Digital experience design, rather than a client commission.
- INDUSTRY
- Fitness & class booking
- WEBSITE LANGUAGE
- English
- EDITION
- 2026
- SCOPE
- Identity, UI and production direction
01 / THE CONTEXT
Energy draws you in. Clarity gets you moving.
The club is imagined as a place to train with purpose. The website must work for a first-time visitor as well as someone simply looking for their next session.
- Schedule by day and class format
- Membership comparison without the noise
- Session details and a mobile booking journey
The artwork keeps its original language. The case study follows your chosen AsturaWeb language.
02 / THE CHALLENGE
Keep powerful sports imagery from obscuring schedules, formats or available places. Booking needs priority and quick comprehension, even on the move.
THE IDEA
Ivory, olive and charcoal. Editorial typography sits alongside everyday scenes from the club. Schedules, classes and booking actions retain a clear hierarchy.
03 / BEYOND THE HOMEPAGE
A complete system,
beyond the first screen.
The schedule anchors the system: day, class, coach and availability are read together. Memberships explain their differences and each session has a detail view before booking.
04 / RESPONSIVE & INTERACTION
Another screen.
The same intention.
On mobile, the timetable becomes day-based cards. Booking controls retain touch-friendly targets and the session summary keeps its time, format and next step in view.
THE PROJECT’S VISUAL LANGUAGE
Character, with purpose.
Colour & material
Ivory · olive · charcoal
Typography & hierarchy
Editorial serif headlines; functional sans serif and clear numerals for booking.
Imagery & motion
Daylight, real textures and people with natural gestures. Photography supports training without turning it into a spectacle; icons guide each action.
FROM BRIEF TO SYSTEM
- 01Context
- 02Content
- 03Structure
- 04Visual direction
- 05UI system
- 06Responsive
Development, integrations and production validation belong to a later phase, defined around the actual scope.
05 / TECHNICAL DIRECTION
Designed with
production in mind.
A recommended implementation for this concept, not a claim about an already built or deployed website.
A React and TypeScript application backed by server-validated booking. Places, sessions and cancellations require live data and concurrency controls; the schedules in the artwork are illustrative design states.
- React
- TypeScript
- API
- CSS
- Semantic HTML, keyboard access and contrast
- Responsive images and progressive loading
- Indexable content and SEO structure
Hosting, consent-based measurement and structured data would be defined around verified information and practical needs.
LET’S TALK
A new website, a redesign or an idea you haven't quite worked out yet. Write to us and we’ll explore what makes sense together.
Tell us
what you have in mind.
Shape my project
Based in Asturias. Working remotely across Spain, Europe and worldwide.
You don't need technical knowledge or a fully formed plan. Tell us what you do and what you’d like to improve. We’ll start there.
A tailored quote. A clear proposal, with no obligation.
TO GET THE CONVERSATION STARTED
- What your business does
- What you’d like to improve
- Your current website, if you have one