asturaWEB STUDIOMultilingual digital studio
Asturias · Europe · Worldwide
EN
Back to projects

DIGITAL IDENTITY / WEB DESIGN

STUDIO PROJECT

Atelier Éloise Coiffure

A French-language salon proposal with a bright, approachable identity. Services, inspiration and care connect through a personal appointment experience with clear commercial purpose.

An independent AsturaWeb exploration. Digital experience design, rather than a client commission.

INDUSTRY
Hair styling & personal care
WEBSITE LANGUAGE
French
EDITION
2026
SCOPE
Identity, UI and production direction
The complete experience: homepage, content and mobile version.WEBSITE DESIGN

01 / THE CONTEXT

A considered touch. A brighter presence.

Create a distinct presence for a salon that combines technique with attention. The project moves away from dark luxury towards daylight, natural materials and a more intimate editorial voice.

  • Services and guidance before booking
  • Inspiration and care rituals
  • Appointment requests and room for genuine feedback

The artwork keeps its original language. The case study follows your chosen AsturaWeb language.

02 / THE CHALLENGE

Bring together services, inspiration, products and appointments without creating an endless catalogue. Each section should help visitors imagine a visit and choose their next step.

THE IDEA

Light cream, cocoa and black. Italic type, soft portraits and asymmetrical modules suggest a beauty journal, grounded by simple, visible controls.

03 / BEYOND THE HOMEPAGE

A complete system,
beyond the first screen.

The gallery helps express an intention, services make the options concrete and care rituals extend the story. The review area invites genuine feedback rather than fabricating testimonials.

Services, inspiration and rituals: beyond the homepage.WEBSITE DESIGN

THE PROJECT’S VISUAL LANGUAGE

Character, with purpose.

Colour & material

Cream · cocoa · warm black

Typography & hierarchy

An italic serif for expression; a sans serif for precision.

Imagery & motion

Daylight, hair and warm materials. Magazine-like rhythm, small icons and discreet feedback when choosing a service.

04 / RESPONSIVE & INTERACTION

Another screen.
The same intention.

Direct access to services and appointments, a generous menu and a short request form. Mobile retains the lightness of the composition without sacrificing labels, buttons or practical detail.

Atelier Éloise Coiffure — Mobile homepage and content
Mobile homepage and content
Atelier Éloise Coiffure — Service selection and appointment request.
Service selection and appointment request.
Atelier Éloise Coiffure — Mobile navigation
Mobile navigation

FROM BRIEF TO SYSTEM

  1. 01Context
  2. 02Content
  3. 03Structure
  4. 04Visual direction
  5. 05UI system
  6. 06Responsive

Development, integrations and production validation belong to a later phase, defined around the actual scope.

05 / TECHNICAL DIRECTION

Designed with
production in mind.

A recommended implementation for this concept, not a claim about an already built or deployed website.

React, TypeScript and a maintainable content catalogue. Appointment requests would connect to the salon’s actual workflow; products and reviews would only be published with verified information and permission.

  • React
  • TypeScript
  • CSS
  • WebP / AVIF
  • Semantic HTML, keyboard access and contrast
  • Responsive images and progressive loading
  • Indexable content and SEO structure

Hosting, consent-based measurement and structured data would be defined around verified information and practical needs.

BRING THIS THINKING TO YOUR BUSINESS

A direction of your own.
A clear next step.

Web design Local SEO Website redesign

LET’S TALK

A new website, a redesign or an idea you haven't quite worked out yet. Write to us and we’ll explore what makes sense together.

Tell us
what you have in mind.

Shape my project
What would you like to do?
The context

What kind of website do you have in mind?

Tell us what you do and what your new website should achieve.

Website type

Choose one. You can change it later.

What should this website achieve?
What does your business do? · Optional
Budget and timing Optional

This helps us understand the scope. It is not a quote or a delivery commitment.

What budget do you have in mind?
When would you like to get started?
What budget do you have in mind?
When would you like to get started?

Anything you’re unsure about can wait until we talk.

What is no longer working?

Tell us what needs to change and what is worth keeping.

What needs to change

Choose as many as you need.

What would you like to keep?
Is there a change that matters most? · Optional
Budget and timing Optional

This helps us understand the scope. It is not a quote or a delivery commitment.

What budget do you have in mind?
When would you like to get started?

Anything you’re unsure about can wait until we talk.

Where would you like to be found?

Tell us what you offer and where you want people to find you.

Where you want to reach people

Choose one. You can change it later.

What would you like to improve?
What do you sell or offer?

Add your website or briefly describe what you offer. Either is enough.

Which city, region or market do you serve? · Optional
Budget and timing Optional

This helps us understand the scope. It is not a quote or a delivery commitment.

What budget do you have in mind?
When would you like to get started?

Anything you’re unsure about can wait until we talk.

What do you have in mind?

You don’t need all the answers. Tell us what you want to achieve.

The shape of your idea

Choose one. You can change it later.

Who would use it?
What would you like to automate?
Where could AI help?
What would the platform connect?
What does your commerce project need?
Where would you like to start?
What would you like to make easier? · Optional
Budget and timing Optional

This helps us understand the scope. It is not a quote or a delivery commitment.

What budget do you have in mind?
When would you like to get started?

Anything you’re unsure about can wait until we talk.

The contact

Your contact details

A short description is enough. Please leave out sensitive information.

Your message is only sent when you choose “Send my project”.

hola@asturaweb.com

Based in Asturias. Working remotely across Spain, Europe and worldwide.

You don't need technical knowledge or a fully formed plan. Tell us what you do and what you’d like to improve. We’ll start there.

A tailored quote. A clear proposal, with no obligation.

TO GET THE CONVERSATION STARTED

  • What your business does
  • What you’d like to improve
  • Your current website, if you have one

Read the policy and browser storage inventory

ASTURA / BRIEF

Your project, made clear.

  1. 01The idea
  2. 02The context
  3. 03The contact
What would you like to do?

You can also contact us directly.

hola@asturaweb.com ↗WhatsApp ↗