DIGITAL IDENTITY / WEB DESIGN
STUDIO PROJECTSotobosque
A conceptual nursery of indoor plants with distinctive forms. Sotobosque pairs a thoughtful selection with understandable information: botanical names, dimensions and growing conditions sit beside each specimen, without turning every plant into an isolated decorative object.
An independent AsturaWeb exploration. Digital experience design, rather than a client commission.
- INDUSTRY
- Plant nursery · Botanical catalogue · Specimen selection
- WEBSITE LANGUAGE
- Spanish
- EDITION
- 2026
- SCOPE
- Identity, UI and production direction
01 / THE CONTEXT
Choosing a plant begins with knowing your space.
Visitors may recognise a leaf without knowing what it needs. The project responds with a catalogue available on the first screen. The identity avoids both large garden-centre promotions and the distance of a boutique that displays plants without explaining how to choose.
- Catalogue available from the first screen
- Filters for conditions and size, not only appearance
- Specimen and growing requirements on the same page
The artwork keeps its original language. The case study follows your chosen AsturaWeb language.
02 / THE CHALLENGE
A plant’s shape is not enough to make a decision. Light, size and attention requirements needed to appear without overwhelming beginners. It was also important to distinguish atmosphere photographs from specimen views: an image of a greenhouse does not describe the plant being selected.
THE IDEA
Botanical white, aubergine and sage build a catalogue hierarchy. A compact header leaves room for products; breadcrumbs locate the visit. Photographic proportions vary in an organised way, while botanical names retain a useful size and an informative purpose.
03 / BEYOND THE HOMEPAGE
A complete system,
beyond the first screen.
Side filters combine light, care, size and demonstration availability. The Anthurium clarinervium page brings together an image, height range, specimen choice and four growing-information blocks. Guidance stays practical and cautious: no health promises, improvised toxicity statements or rarity claims. An editorial strip introduces the nursery without pushing the selection aside.
THE PROJECT’S VISUAL LANGUAGE
Character, with purpose.
Colour & material
Aubergine distinguishes the system from conventional commercial green. Sage guides decisions and the light background reveals leaf edges, veins and volume.
Typography & hierarchy
A functional sans distinguishes botanical name, price and conditions. Annotations work as catalogue labels rather than turning scientific names into slogans.
Imagery & motion
The greenhouse provides context and foliage detail reveals structure. Interfaces distinguish atmosphere images from illustrative concept specimens.
04 / RESPONSIVE & INTERACTION
Another screen.
The same intention.
Categories retain context and active filters appear before the grid. On mobile, a dedicated filter control replaces a narrow sidebar. The second screen orders specimen, dimensions and needs in a vertical sequence, with the demonstration price near the action.
FROM BRIEF TO SYSTEM
- 01Context
- 02Content
- 03Structure
- 04Visual direction
- 05UI system
- 06Responsive
Development, integrations and production validation belong to a later phase, defined around the actual scope.
05 / TECHNICAL DIRECTION
Designed with
production in mind.
Conceptual visual study: photographs and interface images generated and selected for the project. The depicted websites are not connected to live services.
Conceptual catalogue presented as interface images. Species, prices and availability illustrate a journey rather than the inventory of a real nursery. No orders are processed and no health properties are attributed to plants.
- Art direction
- Interface design
- Responsive WebP
- Semantic HTML, keyboard access and contrast
- Responsive images and progressive loading
- Indexable content and SEO structure
Hosting, consent-based measurement and structured data would be defined around verified information and practical needs.
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- What you’d like to improve
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